MKT 102: Elements of Marketing II

Activities in marketing; purchasing / buying function; selling / sales; selling theories and equations; purchasing cycle; legal aspects of marketing; introduction to marketing-mix concept; marketing strategies: Product; definitions; classification; characteristics and features; development of new product; processes; management of the…

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BUS 102: Elements of Management

Basic concepts in management: meaning and functions of a manager, basic management functions: planning, organising,leading, staffing and controling, management thought & development, Nigerian business environment: management problems and challenges, universerlity and transferibility of management concept, contemporary issues in management: globalisation,…

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